New Relic debuts its next act: Insights real-time analytics

by tech on July 10, 2014

New Relic’s application performance monitoring service (APM) is the darling of many developers. Want to know what’s snagging the performance of your game or e-commerce app? New Relic will tell you.  But New Relic wanted to do more with all that data it has and to bring real-time analytics to the masses – not just to data scientists in their big data ghetto.

Now the company is officially Insights, its long-planned real-time analytics to derive more information from the data it’s already collecting. Insights (once known as Project Rubicon) in beta for a few months, is now generally available, along with a new mobile app that New Relic CEO Lew Cirne (pictured above) decided was necessary for on-the-spot checks for any time you’re away from your computer.

“Lew found himself in meetings wanting to run mobile Insights queries so now we have it to give you access to your pre-created dashboards,” said Jim Gochee, VP of product. The mobile app is now available for iOS with Android version to come.

So it’s one thing to know a database problem is killing app performance on the fly. It’s another to see in near-real-time what buttons or displays are driving actual sales versus just drawing looky-loos. New Relic says Insights does just that.

“There’s one online retailer who has its sales data in a data warehouse but it’s hard to access so it’s feeding that data into Insight to spot trends, notice demographic behavior in selling patterns, what’s trending hot etc,” Gochee said. And this is a tool that sales and marketing people can use, he said.

NewRelic-Insights-iPhone5s-RGB

The company is giving a day’s worth of Insight data to its paid APM customers to try out.  After that, price is determined by the amount of data stored by New Relic for analysis — minimum is $250 a month, Gochee said.

New Relic faces a lot of competition in its base APM world — companies like AppDynamics, ThousandEyes and AppNeta. It’s banking that it can add features and functions faster than they can.

 

 

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